Prof. Ing. Jiří Strouhal, Ph.D. (*1980) is a Full Professor at the University of Economics Prague - Department of Strategy and at Skoda Auto University Mladá Boleslav - Department of Finance and Accounting. He gained his Ph.D. degree in accounting major in 2005 and lifetime full professorship decree in 2016. His major is international accounting and financial performance measurement. He published more than 30 books in respected field and more than 80 papers being covered within SCOPUS or ISI Thomson Reuters databases. Since 2011 he also acts as president of Association of Czech Professional Accountants and advices for Czech Statistical Office as well as for the reputed auditing companies.